Remembering Rheingold Beer & Its Mets Sponsorship
Rheingold Beer: Anyone who remembers the Mets back in the early seventies has to remember one of its main sponsors; Rheingold Beer. Rheingold was a long time Mets sponsor, who boldly displayed it image high above the Mets huge Shea Stadium score board. Their ad was located on the left side of the Mets logo which of course was in the center, through the 1973 season. Rheingold Beer goes back to 1883 when it was first introduced in New York City. It became the main beer in New York in the 1950's, claiming to sell 35% of the beer in all of New York State. It became the official beer of the New York Mets from 1962-1973, during the Mets first days in the Polo Grounds, their huge ad took over almost all of the scoreboard. The Official Scorer would light up the H in the Rheingold sign when a hit was credited to a player & the E would light up to signify an error. Manage Casey Stengel would appear in many ads with Miss Rheingold all season in those days. ...