The History of Yogi Berra & Yoo-Hoo

Yogi Berra & Yoo-Hoo go all the way back to the 1950's. Yogi met the owners of Yoo-Hoo, the Oliveri family, at a Country Club near his home in New Jersey. The product wasn't selling well and they asked Yogi's opinion. He liked it alot and started promoting it. Soon Yogi put Yoo-Hoo on the map. He appeared in commercials, and supermarkets promotions. He would show up at the factory in Carlstadt, NJ and was a hero to the factory workers. He became a VP of the company and owned a large amount of stock. Yogi wrote in his auto biography "One time I was in the office and the phone rang. I always answer a ringing phone. The woman asked if Yoo-Hoo was hyphenated. I said, 'No ma'am, it's not even carbonated."

He was still involved with the company while manager of the Mets into the mid seventies. Eventually as ownership kept changing at Yoo-Hoo he sold his stock & cut his ties with the company.